FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX will launched its official mobile application, presented by T-Mobile and built in partnership with YinzCam, Inc. The app is now available to download on iOS and Android-based devices, and functions as a one-stop-shop for attendees to access everything they need during race weekend, including schedules, tickets, video content, team/driver information, merchandise, and more.
The app includes innovative wayfinding technology from PAM, enabling easy navigation of the circuit and surrounding area. Interactive maps guide fans to entry points and seating areas tied to their ticket and accessibility needs. Directions can be updated in real-time based on trackside conditions to help reduce congestion and improve amenities.
The major features that are available to app users come race weekend include:
Wayfinding:
Built-in 3D mapping and smart navigation from PAM allows for easy movement around all the fantastic experiences on offer during race weekend, including fan zones, entertainment, food & beverage, hotels and partner properties. The app’s interactive map can be used for guided directions with real-time updates.
Account Manager:
With direct Ticketmaster integration, attendees can access their tickets directly from the app and purchase, sell and transfer tickets seamlessly.
360° Track View Powered by T-Mobile 5G:
In the week leading up to the race, T-Mobile will give fans a first look at the circuit with an interactive driving experience, complete with 360° high-definition views across the track captured via 5G-connected cameras. Every single turn of the track can be paused and explored by fans using spherical video controls, ensuring they do not miss a single detail.
T-Mobile Customer Perks:
T-Mobile customers get priority access all race weekend long to Club Magenta, the ultimate VIP lounge located within the T-Mobile Zone at Sphere offering premium views of the track and T-Mobile Stage with charging stations, private bars, live event feeds and more. Fans can stay tuned for updates throughout race weekend in the app.
Partner Perks:
FORMULA 1 HEINEKENSILVER LAS VEGAS GRAND PRIX hotel and hospitality partners will be offering deals and promotions within the official app. Attendees can get access to discounts on food and beverage offerings at neighboring hotel properties, gift-with-purchase items and other exciting moments around the circuit.
“The official F1 Las Vegas app will enhance our guest experience throughout the circuit and bring a whole new level of connectivity to the sport,” said Renee Wilm, Las Vegas Grand Prix, Inc. CEO. “It was key to build a solution to give fans access to everything on offer in Las Vegas on race weekend. We’re excited to provide that to our guests alongside such outstanding partners in T-Mobile, Yinzcam, Inc., and PAM.”
“The way we’re reinventing the fan experience at the Las Vegas Grand Prix shows just how T-Mobile’s leading 5G network can take sports to the next level,” said Mike Katz, President of Marketing, Strategy and Products at T-Mobile. “Innovation is at the forefront of our partnership with F1 – and all that we do. Together, we’re connecting fans to the action with the new F1 app, and we’re just getting started!”
“We are proud to work with the incredible team at the Las Vegas Grand Prix in order to create an all-in-one solution for attendees,” said Priya Narasimhan, CEO, YinzCam. “We have a history of creating unique mobile applications for sports teams, leagues and events worldwide, and we have leveraged this experience to provide fans with everything needed to have a wonderful experience during race week.”
“The FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX is one of the most-anticipated entertainment destinations of the year, hosted on the iconic Las Vegas Strip,” said Stephen Minning, CEO & Founder of PAM. “We’ve enjoyed working closely with the team at Las Vegas Grand Prix to build the ultimate smart personalized navigation to help fans efficiently move around on race weekend and enjoy all the amazing trackside activations there. When guests can access everything comfortably and easily, their experiences in Las Vegas will become even more memorable.”
To ensure fans can quickly and conveniently access the app throughout race weekend, attendees can enjoy seamless connectivity with the nation’s fastest and most reliable 5G network and complimentary Wi-Fi provided by T-Mobile.
Fans attending this November’s race can download the official app using the App Store on iOS and Google Play on Android devices and can visit f1lasvegasgp.com/app for more information.
